Smart Change in Strategy: IBM‘s Response to Challenging Times

International Business Machines, or IBM, has been an indisputable force in the communications industry, leading the world into the modern, global technological age. Currently, IBM has revamped its business paradigm, allocating the majority of its resources to consulting work and data analyses rather than manufacturing as it had done so in the past — for the primary objectives of optimizing existing assets, resolving problems of burgeoning cities and beleaguered governments, and enhancing peoples‘ lives in a sustainable way

1st Source Bank: A Partner from the Great Depression through the Economic Recession

First (1st) Source Bank has defied the odds by escaping the plight of so many community banks without expending government aid. Ethics, stakeholder protection and respect, and sense of community, have all been contributing factors to this hometown bank‘s survival and growth

IBM: Building a Smarter Planet (Interview with Sandy Dochan and Jeff Tieszen)

A candid discussion is presented with two IBM corporate managers regarding IBM‘s history and current involvement in sustainable global development. This frank interview travels from the roots of the organization through the changing leadership of today, explores dilemmas experienced and lessons learned, and identifies the challenges and successes of one of the largest multi-national corporate entities in the world marketplace

Introducing Ethics Legislation: The Courage to Lead After 200 Years of Silence (Interview with Jill Long Thompson)

The test of a good leader is staying in the fight despite the popularity or lack thereof of the issue. Long Thompson reflects that this message is the result of a combination of a good work ethic, a solid supportive group of family and friends, and commonalty of purpose. She opines that voters elect representatives to use good judgment and fully research issues before committing to a particular course of action

Eco-Friendly Marketing: Beyond the Label

The science is unequivocal: every ecosystem in the world is in decline. Without significant intervention, the world’s inhabitants of almost 7.3 billion are in peril. In light of this imminent threat and as a response to market pressures, public outcry, and changing national and international policies, businesses are seeking to rebrand their products by adopting a more environmentally-friendly approach. From various certification processes to other forms of green marketing, eco-labeling has been trending and consumer engagement rising. But without a thorough analysis of a particular product, the consumer’s belief that he/she is helping to contribute to a solution, may be misplaced

Progress Toward Zero: The Climb to Sustainability - Interview with Ray Anderson

Overhauling a wasteful and polluting company takes insight, knowledge, commitment, and courage. In this quest to achieve total sustainability by producing its product with no carbon emissions or landfill matter, Interface is well on its way to its 2020 goals